This Month’s Resource Pack


Do you remember that episode of The Office when Ryan proudly debuted his new pet project, WUPHF? The idea really was quite brilliant: Instead of having to keep up with emails, texts, tweets, and Facebook messages, you could simply send your friends one WUPHF, and the message would send notifications to all of their accounts on all of their devices at the same time.

They quickly realized their fatal flaw when the “barks” almost literally never stopped.

Social media moves and changes very quickly. It can be exhausting to keep up with a bunch of networks and algorithm changes and character limits and Stories and what even is Instagram TV?

I think our collection of resources this month will be very helpful to you. We’ve got a really solid mix of practical updates about the latest trends (like IGTV and where to find good content), along with some bigger picture philosophies and strategies to keep in mind as you run your church social accounts.

And–of course–we’ve got your back with a pack of timely new social graphics for Thanksgiving and other upcoming holidays.

Call me, beep me if you wanna reach me,



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Documents & Templates

Best Practices for Lead Pastors on Social Media

by: Robert Carnes

There are a bunch of benefits to having your lead pastor active on social media. If your pastor hasn’t made the jump yet (or maybe isn’t very active online), here are some pointers for creating and maintaining a successful social presence for your leader.

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Eternity in the Ephemera

by: Phil Schneider

Author Phil Schneider shares an exclusive bonus chapter from his book The Social Christian with tips on living in the moment instead of being distracted and consumed by the eternal nature of social media. Are you using social media as a helpful tool, or is it using you?

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5 Ways Churches Can Harness the Power of IGTV

by: Kenny Jahng

Video content reigns supreme in social media today. You might be posting videos to Facebook and Instagram already, but how can churches utilize Instagram’s new IGTV feature? Kenny Jahng has five suggestions to get you started.

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The Social Christian - Book Excerpt

by: Phil Schneider

In his book The Social Christian, Phil Schneider analyzes social media’s purpose, proper use, and the possibility for redemption. This extended excerpt jumps into the deeper waters of theological and philosophical implications of our use of social media personally and in our churches.

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Social Media 101

by: Carrie Kintz

Whether you’ve been running social accounts for years or are just getting started, sometimes it’s helpful to get back to the basics. Take advantage of these important pointers to make sure social media is working for you, not the other way around.

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Content Wars: Where to Find Content to Share on Social

by: Carrie Kintz

You’ve likely heard that posting consistently on social is a major key to success. But where can you find content to keep your channels populated day to day? You have more tools at your disposal than you may realize, so make sure you’re not missing these three major content types!

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4 Needed Improvements For Social Engagement

by: Mark MacDonald

If you’re struggling to get new followers on your social channels or are noticing a lack of engagement, maybe it’s time to shake things up and make some changes (don’t worry; you’re not alone!). These four practical steps are a great place to start.

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Social Media Starter Checklist

by: Carrie Kintz

You don’t necessarily need to be on every social network, but it’s important to find the sweet spot where your ideal audience is looking for content your church can provide. Check out this checklist of important information about the four foundational social channels so you know how to be successful.

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How to Handle Trolls and Negative Feedback on Social Media

by: Seth Muse

Whenever you’re responding to online negativity, it’s important to remember that it’s not just about the heckler; it’s also about the people watching you handle the heckler. Learn about 12 kinds of social feedback and how to respond to each of them.

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Social Graphics