CHRISTMAS IN JULY
Ho, ho, ho, and haaaapppppyyyy Fourth of July! Are we officially the first to wish you a merry Christmas?
You know how this works by now: Right now it’s the heat of summer and December feels like lightyears away, but you also know your local Hobby Lobby will be putting Christmas trees and wreaths in their lobby any day now, and then the downhill race to the end of the year is fiercly unstoppable.
Christmas is a long ways away, but now is a great time to start getting your act together. It’s ok if you don’t have your sermon series graphic done (ha!) and there’s no way your worship leaders have their setlists ready (ha, ha!), but there is other work you can do now to stay ahead of the game.
We’ve also been around long enough to know that some of you will devour this content now and get to work on your awesome plans while others will come back and frantically check these out on November 29. Either way, use these tools to help create and execute a killer Christmas marketing plan that will help those in your community experience the gift of Jesus in a real and powerful way this holiday season.
“You’re not Santa! You smell life beef and cheese!”
Content Marketing for Christmas (Q&A with Shannon Whitehead)
“Content marketing” or “lead magnets” are the new buzz phrases in the communication world. If you haven’t tried this at your church yet, I bet you’ve signed up for something like this yourself. The basic idea is you offer some piece of content for free, ask your audience for their email address in exchange, and begin some sort of email drip campaign to win them over as a new customer.
Doing this well can be tricky and intimidating, but Shannon Whitehead has some great advice for us. She helps churches with projects like this through her job at Church Fuel, and this month she has some great pointers for how we can do this at our churches–especially leading up to Christmas.
For more on this topic, don’t miss the piece Shannon wrote for us a few months back about lead magnets for Easter.
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